Services
Clare's PR offers digital and traditional PR services that align with your business objectives
Clare's PR offers both traditional and digital PR services
In an increasingly digital world where online engagement heavily influences perception, the digital side of PR is a vital string to a business' bow to support growth and stand out in a busy market.
Digital PR
The media landscape is more fragmented than ever, meaning law firms and barrister chambers are increasingly looking for PR efforts to increase visibility and drive website traffic and SERP ratings. PR must be tech-friendly so that search engine crawlers prioritise your firm.
Clare's PR supports this by driving off-page SEO. This is done by ensuring thought leadership content, an authoritative voice; the procurement of backlinks; and featuring in high quality publications, to name just a few tactics.
Brand awareness
Clare's PR excels at delivering the highest calibre media coverage, securing coverage in print, broadcast and online outlets. My clients are regularly featured in publications that target their business' key demographic, whether that be in The Times, on LBC News or in Grazia magazine.
What does Clare's PR do in practice?
- Proactively source opportunities in key publications, including the nationals, broadcast, trades and lifestyles.
- Write quotes, articles or news stories that control your message and maximise visibility (reducing the time taken away from fee-earning work)
- Backlinks and SEO are a top priority so that your content leads to higher search engine rankings and website traffic
- Set the news by generating new content, showing you as a leader in your field (e.g. via surveys)
- Make a splash about your organisation's news (e.g. case wins, new hires), positioning you as leaders in your field
- Build relationships with journalists, positioning you as their go-to expert when they are seeking comment
SEO and backlinks
Increasing your firm's visibility by ensuring content drives off-page SEO and SERP ratings, and by positioning you as authoritative speakers in high-quality publications
Assistance with content creation
Clare's PR assists with article and comment drafting , as well as editing or re-working existing material
Targeting potential clients / referrers
Placing you in the national, broadcast, trade or lifestyle press, both online and in print, depending on your key audience
Distilling complex topics
With keen knowledge of the law, distilling complex topics into straightforward, easily digestible stories is key for press coverage
Message control
Navigating sensitive cases and confidential information so that you are always in control and comfortable with your PR content
Proactive approach
Clare's PR works proactively to source comment and article opportunities, not waiting for ideas to be suggested
